Samantha creates an extremely customized approach for each individual client: an initial in-depth brand audit provides necessary direction for the clarification of positioning objectives and the creation or refinement of key messaging. Other vital elements to all of her thoughtfully curated campaigns include frequent, highly-targeted media outreach; the well-timed dissemination of news via media alerts and/or press releases; and the implementation of strategic partnerships and events.
Each campaign is devised to tactfully communicate a client’s specific voice, gradually and methodically increasing brand awareness while fostering positive brand perception. Samantha is deliberate in all of her processes, working to ensure that any and all PR efforts consistently align with the client’s overall business goals.
SERVICES OFFERED:
Key Message Development
Media Relations
Strategic Partnerships & Events
Awards Submissions
Media Tours
Influencer engagement
Celebrity relations